The Greyhound12

final final red book

The Greyhound

William and Thomas were both bluecoat scholars and chose to use the bluecoat boy as their initial trademark in 1770. 

Thomas Reeves later discovered the greyhound crest which was subsequently adopted as the Reeves trademark by William John Reeves, the nephew of William.

This heraldic device had been taken from the arms of the extinct Ryves family of Dorset and was combined with that of their partner William Woodyer.

It consisted of a black-seated greyhound spotted with gold and set into a large disk or coin.

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Reeves Trademark

The same shield without the dog was adopted by John Inwood, who after William’s death considered himself the true inheritor of the Reeves tradition.

Inwood continued to use William Reeves’ name and impressed the words ‘original invention’ on his cakes.

 However, Inwood inadvertently copied the Woodyer coat of arms.

Thomas’ family were so angry they and their descendents warned customers in generations of catalogues ever since to beware of imitators.

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  • In the Beginning

    In 1766 William Reeves opened his first shop near St Paul’s Cathedral in Well Lane, Little Britain where he ma...
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  • William & Thomas Reeves

    The Reeves brothers were very different. William had the inventiveness and intransigence of a genius and was t...
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  • Moist Watercolour Paint Cakes

    The embossed paint-cake was the invention of William Reeves. His training as a wire-drawer gave him the idea t...
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  • The Greyhound

    They greyhound crest was ’discovered’ by Thomas Reeves and adopted as trademark by William John Reeves, the st...
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  • Laying the Foundations

    Once established in England, the Reeves business grew effortlessly across foreign markets. This was mainly thr...
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  • Into education

    By 1866 Reeves was being run by Henry (son of William Reeves) Reeves’ two nephews, Henry Wild and Charles Kemp...
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  • Into the 20th Century

    In 1921 Reeves built the Greyhound Colour works at Enfield which became famous for its Greyhound Pastels. Unfo...
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  • Today

    Reeves continues to be a huge brand both in the UK and internationally. Manufacturing a range of quality acryl...
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