In the Beginning
1766 William Reeves opened his first shop near St Paul’s Cathedral in Well
Lane, Little Britain where he manufactured and sold his own paints. The
business was doing so well that he took his older brother Thomas into
Reeves was a family orientated business where William’s brothers, children and extended family all helped to give Reeves the quality reputation that it still holds today. However, it was the successful marketing of the Moist Watercolour Paint-Cake invented by William Reeves, which placed Reeves at the forefront of manufacturing artists’ materials.